It’s been a while since I’ve done one of these artist interviews, but I couldn’t say no to Martina… in fact, why haven’t we chatted before??
In this exclusive interview, Martina walked us through her journey, including a deep dive on a recent project designing a book cover, highlighting the significance of client collaboration and iterative design.
Check out my entire interview with Martina by clicking the video below!
Let’s Get Started!
Martina Flor, is an incredible lettering artist, author, and educator who shared her journey from graphic design to building a successful lettering business with me during our interview.
Martina beautifully articulated why lettering appeals to so many of us – it’s the perfect balance of creative expression and structured systems.
She walked us through her process for a real client project (a gold foil book cover), showing how she moves from initial sketches through refinement to final vector artwork.
We discussed the wide range of career opportunities in lettering, from book covers and logotypes to teaching and selling digital products.
Martina had incredible advice for beginners too! Make lettering your focus by noticing letterforms everywhere, create actual projects rather than just practicing, and connect with a community of like-minded creatives.
For allllll the details, be sure you check out the full interview (available here).
Martina’s Free Live Workshop Series
If you don’t have time to watch the full video, be sure to check out Martina’s live workshop series before you go.
I’ve looked up to Martina for years! And she’s offering FREE live workshop sessions to teach you how you can earn money doing what you love.
Martina is an award-winning lettering artist and author (who you miiiiight see again later this year… hint hint!), and this is a golden opportunity to learn directly from her.
You can sign up HERE.
If you’re curious about lettering design or eager to get expertise that opens doors to a fulfilling career or side gig… check it out.
And That’s a Wrap!
I hope you love learning from Martina as much as I do!
You can find Martina on Instagram here: @martinaflor
And keep an eye out for another opportunity to see her again really soon!
And finally, your dad joke…
Why did the cookie go to the doctor?
She was feeling crumby!
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